Market Sector: Guidelines V1.0

Notes & Guidelines V1.0

Use of colour to provide visual confirmation to visitors that this page and other pages they may visit are relevant to the the sector they are interested in.

Introduction

Keep it short and simple.

Cupanol: “It does exactly what it says on the tin.”

  • Define the sector/what you mean by the sector – so the visitor can quickly establish that they are in the right place.
  • What you can do for the visitor

Your current intros for Production Service, Digital, and Installation pretty much hit the mark.

Endorsements

  • As LUX is likely to be an unknown entitly to many visitors and it is important to gain their confidence as quickly as possible so that as they read on, they have these endorsements in mind.
  • One of the simplest/best ways of doing this is detailing high-profile brands/companies that you have worked with – brand/company logos usually do the trick. They are quick to scan and easily recognisable!
  • If possible, keep this list to companies that are relevant to the market sector. 
  • Other than where you want to add context, keep the heading and supporting copy the same across all sectors.

For Consideration:

Add customer endorsement quotes. If you are going to include these, I suggest they should be put further down the page immediatley before the call-to-action.

Why LUX?

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Disciplines

Technical Services

  • Lighting
  • Audio
  • Video
  • Staging
  • Power

Notes:

Keep the copy short and simple. There will be find out more links to the relevant page (or pages if you want to have an individual page for each service).

  • lots of pages for SEO vs KISS not get lost!

Other than providing context to the sector, this should be pretty much the same across each market sector.

Wireframe Links:

Solutions/Services

  • Hire
  • Installation Hire
  • Production
  • Creative Production
  • Purchase

Notes:

Keep the copy short and simple. There will be find out more links to the relevant page (or pages if you want to have an individual page for each service).

  • lots of pages for SEO vs KISS not get lost!

Other than providing context to the sector, this should be pretty much the same across each market sector.

Wireframe Links:

Case Sudies

  • This section would show case studies associated with this Market Sector
  • I wouldn’t show more than 4  – call this section Feature or Latest Case Studies
Guidelines Part II

Template and Additional Notes
Guidelines Part I

General Principles & Planning

Endorsement II (optional)

  • Customer testimonials
  • Only include this section if you feel it would add value to the sector you are addressing

Call-to-action

  • Webform – context driven
  • Email
  • Telephone (call back?)