The Grand Expedition – Gingerline

Project Overview:

Client:

Gingerline

Project Lead:

LUX Technical

Date:

June 2024

Location:

Dalston, London

Project Overview

Gingerline approached LUX to collaborate on their critically acclaimed immersive dining experience, The Grand Expedition. This five-course theatrical journey through animated worlds combined fine dining, performance, and large-format projection. Our role was to design and deliver the system integration and projection infrastructure — ensuring every part of the experience was technically seamless, flexible, and creatively aligned.

Objectives:

To create a fully immersive, multi-sensory dining environment where lighting, video, and audio elements worked in harmony with live performance and culinary delivery — all controlled in real time to allow flexibility and improvisation.

Brief:

LUX was brought in to design and install a system that could seamlessly synchronise projection, sound, and lighting across the venue, while allowing for dynamic show control. The environment needed to shift fluidly between animated landscapes, each supporting a different course of the meal, and allow performers to trigger cues live during the show.

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Project Fulfilment

Conceptual Design:

Working alongside Gingerline’s creative team, we helped translate their storytelling and culinary concept into a dynamic, responsive technical framework — one that would support large-scale visual content, spatial audio, and live interaction without disrupting the dining flow.

Technical Design:

We designed a custom playback and projection system capable of handling large-format animation with precise scene transitions. A central control network was developed, allowing all systems — video, audio, and lighting — to communicate and remain in perfect sync, with flexibility built in for real-time adjustments.

Project Management:

As the show evolved throughout its multi-month run, we provided continued technical support, working closely with the creative and performance teams to adapt and refine the system. Our team ensured hardware integration with third-party collaborator systems, maintained system stability, and oversaw updates.

Installation & Build:

We installed projection across all four walls of the venue, complete with edge-blending and custom mapping. Infrastructure for AV control and show management was embedded discreetly to preserve the aesthetic of the environment, while maintaining full functionality for operators and performers.

Event Delivery:

From opening night through the full 8-month run, the system ran consistently and reliably. Operators had full control of playback via a custom interface, with cues that allowed for both timed automation and performer-triggered changes — preserving the spontaneous feel of the theatrical experience.

Technical Insight

Tri-tip turkey strip steak drumstick salami venison porchetta capicola chislic pastrami meatball tenderloin

Pork belly hamburger buffalo, kielbasa jowl chislic spare ribs drumstick turkey beef ribs brisket swine sausage jerky. Boudin kevin frankfurter capicola, picanha doner swine short loin ball tip ham chicken strip steak pig pastrami ground round. Shankle pancetta kielbasa boudin porchetta jerky turkey capicola. Bacon hamburger andouille brisket shoulder.