Overview

Where innovation
meets imagination.

Creative Technology is where digital tools and creative thinking collide — unlocking new dimensions in storytelling, interaction, and audience experience. We fuse cutting-edge tech with artistic vision to craft immersive, boundary-pushing moments that surprise, engage, and resonate.

Whether you’re launching a product, designing a performance, or building a brand world — we help you innovate meaningfully. From augmented reality to motion-triggered installations, our work makes digital feel tangible, and technology feel human.

Understanding:

How we use disciplines.

We group our capabilities into two complementary categories: Services and Disciplines.

Disciplines are the specialist skills and technical capabilities we apply throughout the project lifecycle.

LUX Technical Disciplines Creative Technologies

VR Game & Experience Creation​

We build fully immersive, explorable VR environments tailored for entertainment, education, or branded storytelling. From single-user headsets to multi-participant installations, our virtual experiences are interactive, unforgettable, and always on-brand.

LUX Technical Disciplines Video

AR Filters & Social Media Interaction​

Custom AR effects built for Instagram, TikTok, or Snapchat — designed to increase engagement and extend your campaign reach. Whether playful, informative, or spectacular, these filters let audiences co-create with your brand.

LUX Technical Disciplines Video

AR Product Demos​

Transform how audiences explore your product with interactive augmented reality overlays. Ideal for exhibitions, showrooms, or remote sales — these demos make the invisible visible, and the complex accessible.

LUX Technical Disciplines Build Infrastructure

Virtual Venue Tours & Walkthroughs​

We craft rich, interactive 3D environments that let your audiences explore spaces virtually — from exhibition builds and galleries to event venues and pop-ups. A powerful tool for marketing, stakeholder buy-in, or remote accessibility.

LUX Technical Discipline Video

Immersive Art & Performance Installations

From generative visuals to responsive environments, we create installations that envelop audiences and invite interaction. Ideal for galleries, festivals, or brand activations — where performance, technology, and art converge.

LUX Technical Disciplines Creative Technologies

Live AR Overlays at Events

Layer dynamic digital content over live events with real-time AR visuals. Perfect for enhancing keynote presentations, theatrical moments, or festival spectacles — adding an entirely new dimension to the experience.

Bridging art
and technology.

Our Creative Technology team includes digital artists, coders, experience designers and AV specialists who work seamlessly together. We take complex tools and translate them into simple, beautiful, powerful experiences that elevate your story and connect with your audience — in any environment, physical or virtual.

Disciplines

Overview:

Insight:

Disciplines are the specialist skills and technical capabilities we apply throughout the project lifecycle to ensure solutions are dependable, production-ready and creatively on point.