Pepsico UEFA Champions Show & Brand Showcase

Project Overview:

In May 2024, LUX Technical partnered with two leading creative agencies to deliver a dual-format experience for PepsiCo during UEFA Champions League Final week. Hosted at the prestigious Hilton Park Lane, the event combined a ‘Brand Showcase’ and high-energy ‘Champions Show’.

Client:

Pepsico

Project Lead:

Jubba

Date:

29 September 2023

Location:

The Hilton Park Lane, London

Project Overview

The showcase brought together PepsiCo’s global brand partners, delivering a polished corporate experience with immersive AV support. The ‘Champions Show’ event shifted into a full-scale, pre-match launch production, featuring live broadcast elements, dynamic motion graphics, and concert-style audio-visual design. The ambitious build included a 5-screen LED setup, over 200 moving lights, a rider-compliant PA system, and full show control — all designed, delivered, and operated by LUX’s in-house team.

Objectives:

The project encompassed two distinct yet interconnected events.

The Brand Showcase was designed to highlight the commercial growth and global positioning of PepsiCo’s drinks brands, delivered to an audience of business leaders, market partners, and stakeholders. It served as a strategic platform to communicate brand value, innovation, and global expansion.

The Champions Show, meanwhile, was a high-energy UEFA Final pre-match experience, combining broadcast-ready content, entertainment, and celebrity presenters to energise the brand’s association with global sport. In addition to technical delivery, a key part of LUX’s role was to support the client through the tender process, offering technical insight, planning documentation, and design development to help secure project approval.

Brief:

Our task was to design and deliver a multipurpose AV and production setup that could meet the creative and technical demands of both events. This included early-stage concept development, technical renders, floorplans, and seamless agency collaboration. LUX partnered closely with both lead agencies to offer creative and logistical support throughout, ensuring consistent delivery of world-class standards across design, production, and live event execution.

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Project Fulfilment

Conceptual Design:

LUX played a key role in translating two very different event objectives into cohesive and impactful visual experiences. For the Brand Showcase, we supported the agency’s creative team with moodboards, brand-aligned lighting concepts, and scenic design to reflect PepsiCo’s global identity. For the Champions Show, we helped elevate the energy with dynamic lighting states, custom visual content integration, and concert-style staging — bringing broadcast-level excitement to a corporate setting.

Technical Design:

Our in-house design team developed full CAD layouts, technical rigging plots, and 3D renders of the dual-stage environment. System architecture included detailed signal flow diagrams for video, audio, and lighting — ensuring seamless integration across both events. Control systems for media playback and switching were mapped and pre-programmed in advance for rapid deployment on-site.

Method Statement:

From the initial client brief through to final delivery, our approach was methodical and collaborative. We held pre-production workshops with both client agencies, engaged with Hilton venue management, and carefully designed a technical workflow that could serve the needs of both shows in the same space. Our process was structured but adaptable — ensuring clarity while allowing for on-the-ground adjustments.

Planning & Logistics:

Logistically, the event required meticulous coordination. With a 24-hour turnaround between shows, we developed a precise delivery, crew and prep schedule to maximise uptime and avoid delays. We supplied our own fleet for delivery and drew on trusted crew leads for each department. Working in a busy central London hotel environment meant we had to align with tight access restrictions, manage noise levels, and maintain a high standard of professionalism throughout.

Installation & Build:

The build was carried out over two days across multiple departments — audio, lighting, video, staging, and scenic — all working in tandem. Our team built a 5x screen LED wall, installed over 200 moving lights, and deployed a full d&b audio system with Shure/DPA RF mic packages. Every element was tested, programmed, and show-ready ahead of the rehearsals — with redundancy plans in place for technical resilience.

Project Management & Event Delivery:

From rehearsals through to de-rig, the event was overseen by a dedicated LUX Production Manager who served as the single point of contact throughout. Show control was managed live on-site, with AV technicians across all disciplines operating playback, cueing, and switching for both live and broadcast needs. The team adapted in real-time to timing changes, presenter adjustments, and last-minute content updates — delivering both shows on time, on spec, and to critical acclaim.

Technical Insight

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